Diesel Oil Keeps Improving

By now you’re probably aware of the new CK-4 diesel oil specification that took effect in December 2016 and our new diesel oils released in February that exceed the spec, including Signature Series Max-Duty Synthetic Diesel Oil.

We updated our diesel oil line ultimately to improve your position in the market and help you make more money.

So, have you sold any of the new diesel oils yet? Are you successfully transitioning your customers from oils recommended for the previous API CJ-4 and CI-4+ specs to our new CK-4 diesel oils?

If so, you’re doing the right thing. If not, I’d like to hear the objections from your customers.

Moving customers from CJ-4 oils to the new CK-4 oils has been relatively easy.

The more difficult transition has been moving users of our older CI-4+ diesel oils, including 15W-40 Synthetic Heavy Duty Diesel and Marine Oil (AME), Series 3000 5W-30 Synthetic Heavy Duty Diesel Oil (HDD) and 10W-30/ SAE 30 Synthetic Heavy Duty Diesel Oil (ACD), to our new products.

Why? To explain, I like to use an analogy: When was the last time you changed toothpaste brands? You probably can’t remember that because when you find a brand or product that you like you stick with it forever as long as it performs well.

How often do Ford, GM or RAM loyalists change brands?

Not often, and the same applies here.

Our CI-4+ diesel oils are great products and have treated thousands of customers well. But times change and so does diesel technology.

The demands of today’s diesel engines are not the same as 15 years ago, but our new CK-4 oils offer better protection and performance all around, whether your customer drives a newer vehicle or an older one.

One question I get is, “Are the new CK-4 oils better than the CI-4+ products?”

Yes. To demonstrate my point, let’s focus on just one oil signature series 5W-30 Max-Duty Synthetic Diesel Oil (DHD).

Many of your current customers are likely using Series 3000 5W-30 Synthetic Diesel Oil, but Signature Series Max-Duty’s superior wear protection would be a better fit.

Our new CK-4 diesel oils exceed CI-4+ and CJ-4 oils in four main areas:

• Scuffing protection
• Aeration control 
• Thermal control 
• Shear stability 

Not only does switching from Series 3000 to Signature Series Max-Duty Synthetic Diesel Oil offer your customers all the great benefits.

The oil also provides 6X more engine protection than required by a leading industry standard.

How can anyone say no to that? What about fuel economy, you ask?

Guess what? Signature Series 5W-30 Max-Duty provides the same fuel economy performance.

Fuel economy is primarily based on two properties: the oil’s kinematic viscosity and its high-temperature/high-shear (HTHS) viscosity.

In general, the lower the numbers, the better the fuel economy. Too low, however, and wear protection can suffer, so resist the urge to recommend an inappropriately low viscosity for your customers’ diesel engines.

With our products, you don’t have to worry.

We’ve properly formulated the viscosity and HTHS to deliver both great fuel economy and exceptional wear protection.

To add to its list of benefits, Signature Series Max-Duty Synthetic Diesel Oil is recommended for more precise specifications which may be important to customers who operate vehicles and equipment that burn different fuel sources.

Signature Series Max-Duty is a true whole fleet oil that you can recommend for gasoline or diesel engines.

One oil for multiple applications helps reduce inventory and eliminate confusion when it’s time for an oil change.

As you can see, we’ve eliminated any performance concerns your customers might have with moving from our older CJ-4 and CI-4+ diesel oils to our new CK-4 products.

We once again have delivered on our goal of providing the best synthetic technology to our customers.

The only hurdle left to cross is customer complacency. Make sure to talk to them and help them along the way.

Inform them how our new diesel oils deliver even better protection and performance.

Plus, Signature Series Max-Duty costs less than Series 3000 5W-30 Synthetic Diesel Oil.

Perhaps the price point alone will persuade them. 

For more information on this topic or any other question you may have feel free to contact me.

If you are interested in becoming an AMSOIL dealer follow the link below to get started.

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Sincerely,

Jesse Hull

Mechanical Engineer

AMSOIL Direct Jobber

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